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Marketing 4.0 : moving from traditional to digital
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand―and they are surrounded …
- Edition
- -
- ISBN/ISSN
- 978-1-119-34120-8
- Collation
- xix,: 184 p.; ilus
- Series Title
- -
- Call Number
- 658.8 PHI m
Principles of marketing
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
- Edition
- Ed. 15
- ISBN/ISSN
- 9780273786993
- Collation
- 716 hlm.: illus.; 25 cm.
- Series Title
- -
- Call Number
- 650 PHI p
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