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Business analytics for managers: taking business intelligence beyond reporting

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Business Analytics for Managers offers real-world guidance for organizations looking to leverage their data into a competitive advantage. This new second edition covers the advances that have revolutionized the field since the first edition's release; big data and real-time digitalized decision making have become major components of any analytics strategy, and new technologies are allowing businesses to gain even more insight from the ever-increasing influx of data. New terms, theories, and technologies are explained and discussed in terms of practical benefit, and the emphasis on forward thinking over historical data describes how analytics can drive better business planning. Coverage includes data warehousing, big data, social media, security, cloud technologies, and future trends, with expert insight on the practical aspects of the current state of the field.

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Availability

Detail Information

Series Title

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Call Number

658.4 GER b

Publisher

New Jersey : John Wiley & sons, Ltd., 2017

Collation

xxiv, 267 p.: ill.

Language

English

ISBN/ISSN

9781119302537

Classification

658.4

Content Type

text

Media Type

unmediated

Carrier Type

online resource

Edition

Ed. 2

Subject(s)

Business

Specific Detail Info

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Statement of Responsibility

Gert H. N. Laursen

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