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Innovation management and new product development

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Now in its sixth edition, Innovation Management & New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter.

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Availability

Detail Information

Series Title

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Call Number

650 PAU i

Publisher

United Kingdom : Pearson., 2017

Collation

xxix, 635 p.: ill

Language

English

ISBN/ISSN

978-1-292-16540-0

Classification

650

Content Type

text

Media Type

unmediated

Carrier Type

online resource

Edition

Ed. 6

Subject(s)

Management

Specific Detail Info

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Statement of Responsibility

Paul Trott

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