Text

Retail management a strategic approach

---

Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry.

---

Availability

Detail Information

Series Title

-

Call Number

658 BAR r

Publisher

United Kingdom : Pearson Education Limited., 2018

Collation

592 p.: ill.

Language

English

ISBN/ISSN

978-1-292-21467-2

Classification

658

Content Type

text

Media Type

unmediated

Carrier Type

online resource

Edition

Ed. 13

Subject(s)

Management

Specific Detail Info

-

Statement of Responsibility

Barry Berman

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment