This book provides a framework for understanding micro, small and medium sized enterprises (MSMEs) as important contributors to economic growth. By examining the economic and investment decisions behind these businesses, the author shows how managers of MSMEs can add value to the firm by applying managerial finance tools. Early chapters establish the basic tenets of new venture development and …
The Encyclopedia of Creativity, Invention, Innovation, and Entrepreneurship (CI2E) is a three-volume electronic and print reference that uniquely covers the broad spectrum of topics relating to the process of creativity and innovation, from a wide variety of perspectives (e.g., economics, management, psychology, anthropology, policy, technology, education, the arts) and modes (individual, organ…
This book examines education in entrepreneurship through an action-learning environment that uses educational innovation tools. It explores various education tools, technology tools and pedagogical methods being implemented into university curriculums around the world. Entrepreneurship in society is rapidly gaining popularity as entrepreneurial activities aimed to create social value are f…
Now in its ninth edition, Financial Management for Decision Makers provides students with a unique focus on the practical application of financial management and its role in decision making. Covering topics such as financial planning, making capital investment decisions, and financing a small business, it provides an ideal introduction to the world of financial management.
This publication has a very specific and clear goal, which is, to focus on the needs of a variety of readers, including students, researches, and teacher of qualitative research method.
human resource Management, 16th edition, provides students enrolled in human Resource Management courses, managers and professionals with a practical introduction to modern human Resource Management concepts and techniques in a highly comprehensible and lucid manner. With employers increasingly shifting HR tasks to managers and employees, the need for a strong foundation in human Resource Manag…
Judul baku ini, MarkPlus on Marketing: The Second Gener8ion, memiliki dua makna. Pertama, buku ini berisi model- model generasi kedua MarkPlus yang sekaligus merupakan turunan dari model yang pertama yaitu Sustainable Market- ing Enterprise/Nine Core Elements of Marketing yang diciptakan oleh Hermawan Kartajaya. Kedua, buku ini berisi model dan pemikiran yang dihasilkan oleh para konsultan dan …
Managers are constantly expected to make decisions that reflect a full understanding of the financial consequences. In the absence of formal training, few people are prepared for the responsibilities of dealing with management reports, budgets, and capital proposals, and find themselves embarrassed by their lack of understanding. This book is a practical guide to understanding and managing f…
A major bestseller in Japan, Financial Times Top Ten book of the year, Book-of-the-Month Club bestseller, and required reading at the best business schools, Thinking Strategically is a crash course in outmaneuvering any rival. This entertaining guide builds on scores of case studies taken from business, sports, the movies, politics, and gambling. It outlines the basics of good strategy making a…
“The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.”