The everything accounting book : balance your budget, manage your cash flow, …

If you're a home-based or small business owner, you need to learn how to balance your books as you start and grow your business. The Everything Accounting Book is a great beginner's guide for the basics of accounting. This easy-to-use reference is loaded with expert tips and advice on: The differences between accounting and bookkeeping Preparing financial statements Recording and recogn…

Exploratory data analysis in business and economics: an introduction using SP…

In a world in which we are constantly surrounded by data, figures, and statistics, it is imperative to understand and to be able to use quantitative methods. Statistical models and methods are among the most important tools in economic analysis, decision-making and business planning. This textbook, “Exploratory Data Analysis in Business and Economics”, aims to familiarise students of econom…

Essential of corporate communication

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.

Essential digital marketing tools

Having the right set of software tools to manage data insights, content and digital marketing is essential! Without the right ones, you won't be able to create a strategy which reaches target customers and follower them through the customer journey - giving you insights into customer journeys, personas, conversion rate optimization and many more digital metrics essential to staying ahead of com…

The basics of finance : an introduction to financial markets business finance…

The Basics of Finance is an accessible book for those who want to gain a better understanding of this field, but lack a strong business background. It covers essential concepts, tools, methods, and strategies in finance without delving too far into theory. Written by the experienced author team of Frank Fabozzi and Pamela Peterson Drake, this reliable resource discusses everything from finan…

Entrepreneurship : theory/process/practice

Entrepreneurship: theory, process, practice covers the foundations of entrepreneurship and entrepreneurial growth for the Asia-Pacific entrepreneur. The text emphasises the development of a business idea with the major theme of 'Environmental Entrepreneurship'. Alongside a strong theoretical framework, the authors have included a wealth of experiential learning methodology. Sustainability, ethi…

Entrepreneurship

Entrepreneurship 2nd Edition combines concepts and cases while presenting the latest theories of entrepreneurship. The concepts cover what "would-be entrepreneurs" need to know to start and grow their businesses. Additionally, the cases illustrate how real entrepreneurs have gone out and succeeded. The authors cover all stages of the entrepreneurial process from searching for an opportunity …

Entrepreneurship in theory and practice

This beautifully written and thoroughly modern core textbook provides a strong bridge between entrepreneurship theory and practice and looks at the entire life cycle of a business, including the often neglected area of business closure. Underpinned by strong academic rigour, the text takes a critical approach, yet is also highly accessible and readable, explaining complex concepts clearly and s…

Entrepreneurship : theory, networks, history

In this important new book, Mark Casson argues that the fundamental significance of entrepreneurship requires it be fully integrated into core social science disciplines such as economics and sociology, as well as into economic and business history. This book shows how this can be done. It formalises the role of the entrepreneur as innovator, risk-taker and judgemental decision-maker, and relat…

Ace ahead text muet

Edition

Ed. 11

ISBN/ISSN

978-983-47-2910-3

Collation

ix, 390.; ill.: 26 cm.

Series Title

-

Call Number

420 CHO a