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Corporate entrepreneurship : Top managers and new business creation
How do large corporations encourage their senior managers to become more entrepreneurial? This is a key question which is seldom addressed in mainstream entrepreneurship studies. Professor Sathe has written this study based on hundreds of hours of interviews with senior managers to help understand why some organizations and some top managers are better than others in fostering entrepreneurship …
- Edition
- Ed. 1
- ISBN/ISSN
- 978-0-511-07088-4
- Collation
- xvii, 387 p.: ill.
- Series Title
- -
- Call Number
- 658.42 VIJ c
Strategic Leadership : integrating strategy and leadership in colleges and un…
Strategic Leadership addresses deep and continuing issues relating to strategy, governance, management, and leadership in higher education during a period of rapid change. Each of these themes is at the heart of current debates about the capacity of universities to respond to new expectations, market realities, reduced state funding, globalization, technology, and a long list of other challenge…
- Edition
- -
- ISBN/ISSN
- 978-1-60709-655-9
- Collation
- xx, 295 p.: ill.
- Series Title
- -
- Call Number
- 658.4012 RIC s
The new strategic brand management : creating and sustaining brand equity lon…
Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand strategy. The new edition builds on this impressive reputation and keeps the …
- Edition
- Ed. 4
- ISBN/ISSN
- 978-0-7494-5085-4
- Collation
- xvi + 560 p.: ill.
- Series Title
- -
- Call Number
- 650.1 JEA t
Understanding Strategic Management
Building upon the strengths of the first edition, Understanding Strategic Management, Second Edition, features an exceptionally clear writing style that conveys complex information in a clear manner. It also retains the previous edition's use of analysis; relevant, up-to-date case material; and coverage of various perspectives in the field. Numerous real-life examples help to illustrate the co…
- Edition
- 2
- ISBN/ISSN
- 978-0-19-958161-0
- Collation
- xxv + 442 p.: ill.; 25 cm.
- Series Title
- -
- Call Number
- 650.1 ANT u
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