Filter by
Fundamentals of business marketing research
Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the r…
- Edition
- -
- ISBN/ISSN
- 0-7890-2311-3
- Collation
- xxiii, 283 p.: ill.
- Series Title
- -
- Call Number
- 658.8 DAV f
Essential digital marketing tools
Having the right set of software tools to manage data insights, content and digital marketing is essential! Without the right ones, you won't be able to create a strategy which reaches target customers and follower them through the customer journey - giving you insights into customer journeys, personas, conversion rate optimization and many more digital metrics essential to staying ahead of com…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- 102 p.: ill.
- Series Title
- -
- Call Number
- 658.84 SMA e
The basics of finance : an introduction to financial markets business finance…
The Basics of Finance is an accessible book for those who want to gain a better understanding of this field, but lack a strong business background. It covers essential concepts, tools, methods, and strategies in finance without delving too far into theory. Written by the experienced author team of Frank Fabozzi and Pamela Peterson Drake, this reliable resource discusses everything from finan…
- Edition
- -
- ISBN/ISSN
- 978-0-470-60971-2
- Collation
- xiii, 604 p.: ill.
- Series Title
- -
- Call Number
- 332 FRA b
emarketing : the essential guide to marketing in a digital world
Make your mark with digital eMarketing: the essential guide to marketing in a digital world is a one-stop guide to using the technologies and tools that are available to today’s marketers. Written by the experts from Africa’s largest digital agency, it offers practical insight into the strategic application of digital marketing best practice, providing students, practitioners and the indus…
- Edition
- Ed. 5
- ISBN/ISSN
- 978-0-620-56515-8
- Collation
- vii, 588 p.: ill
- Series Title
- -
- Call Number
- 658.802 ROB e
Emarketing excellence : planning and optimizing your digital marketing
A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demonstrating how these new ways to reach customers can be integrated into…
- Edition
- Ed. 4
- ISBN/ISSN
- 978-0-203-08281-2
- Collation
- xxi, 613 p.: ill.
- Series Title
- -
- Call Number
- 658.8 DAV e
Digital marketing : a practical approach
As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step guide to implementing the key aspects of online marketing. Similarly, although primarily aimed at an academic market, the practical – rather than pur…
- Edition
- Ed. 3
- ISBN/ISSN
- 978-1-315-17573-7
- Collation
- xxiv, 326 p.: ill
- Series Title
- -
- Call Number
- 658.8 ALA d
Digital marketing strategy : an intergrated approach to online marketing
Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing. There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an …
- Edition
- Ed. 1
- ISBN/ISSN
- 978-0-7494-7471-3
- Collation
- xiv, 324 p.: ill.
- Series Title
- -
- Call Number
- 658.84 SIM d
Digital disciplines : attaining market leadership via the cloud, big data, so…
How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today's digital technologies to create unparalleled customer value. Using non-technical language, this book describes the blueprints that any company, large or small, can use to gain or retain market leadership, based on insights derived from examining modern digital giants suc…
- Edition
- -
- ISBN/ISSN
- 978-1-119-03988-4
- Collation
- xxiii.: 347 p.; ill.
- Series Title
- -
- Call Number
- 658.8 JOE d
Real business plans & marketing tools : including samples to use in starting,…
The first title in PREP's new Business Success Series is designed to help individuals who want to prepare paperwork related to starting, growing, selling, or marketing a business. The book contains real business plans for those contemplating entrepreneurship as well as for those who have an ongoing business which they are interested in selling. Readers will see samples of real business plans us…
- Edition
- -
- ISBN/ISSN
- 1-885288-36-0
- Collation
- viii, 181 p.: ill.
- Series Title
- -
- Call Number
- 658.8 ANE r
The new rules of marketing & PR : how to use social media, online video, mobi…
This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-…
- Edition
- Ed. 3
- ISBN/ISSN
- 978-1-118-11964-8
- Collation
- xxxii.: 366 p.; ill
- Series Title
- -
- Call Number
- 658.8 DAV t
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography