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Applied asset and risk management : a guide to modern portfolio management an…
This book is a guide to asset and risk management from a practical point of view. It is centered around two questions triggered by the global events on the stock markets since the middle of the last decade: - Why do crashes happen when in theory they should not? - How do investors deal with such crises in terms of their risk measurement and management and, as a consequence, what are the implica…
- Edition
- -
- ISBN/ISSN
- 978-3-642-55444-5
- Collation
- xvii, 476 p.: ill.
- Series Title
- -
- Call Number
- 658.152 MAR a
AI in marketing sales and service : How marketers without a data science degr…
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI w…
- Edition
- -
- ISBN/ISSN
- 978-3-319-89957-2
- Collation
- xix, 271 p.: ill.
- Series Title
- -
- Call Number
- 658.514 PET a
Intermediate accounting
The Fourteenth Edition expands our emphasis on student learning and improves upon a teaching and learning package that instructors and students have rated the highest in customer satisfaction. Based on extensive reviews, focus groups, and interactions with other intermediate accounting instructors and students, we have developed a number of new pedagogical features and content changes, desi…
- Edition
- Ed. 14
- ISBN/ISSN
- 978-0-470-58723-2
- Collation
- xxxii, 1581 p.: ill.
- Series Title
- -
- Call Number
- 657 KEI i
Maritime logistics: A guide to contemporary shipping and port management
Globalisation and the rapid increase in world trade in the past decade have contributed to greater demand for international transport and logistics and, consequently, the expansion of the maritime industry. The dramatic changes in the mode of world trade and cargo transportation make it more important than ever to have a clear understanding of the way in which freight is transported by sea and …
- Edition
- ed. 2
- ISBN/ISSN
- 978-0-7494-7268-9
- Collation
- xxvi, 480 hlm
- Series Title
- -
- Call Number
- 658 DON m
Strategic Leadership : integrating strategy and leadership in colleges and un…
Strategic Leadership addresses deep and continuing issues relating to strategy, governance, management, and leadership in higher education during a period of rapid change. Each of these themes is at the heart of current debates about the capacity of universities to respond to new expectations, market realities, reduced state funding, globalization, technology, and a long list of other challenge…
- Edition
- -
- ISBN/ISSN
- 978-1-60709-655-9
- Collation
- xx, 295 p.: ill.
- Series Title
- -
- Call Number
- 658.4012 RIC s
Leadership : theory, aplication, and skill development
Leadership: Theory, Application, and Skill Development 7e provides an engaging introduction to leadership theories and concepts. Bestselling author Robert N. Lussier and author Christopher F. Achua use the current examples and step-by-step behavioral models to help prepare readers for a wide range of leadership situations and challenges. The new edition includes 23 new cases profiling a diverse…
- Edition
- Ed. 4
- ISBN/ISSN
- 978-0-324-59655-7
- Collation
- xxvi, 525 p.: ill.
- Series Title
- -
- Call Number
- 658 ROB l
The new strategic brand management : creating and sustaining brand equity lon…
Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand strategy. The new edition builds on this impressive reputation and keeps the …
- Edition
- Ed. 4
- ISBN/ISSN
- 978-0-7494-5085-4
- Collation
- xvi + 560 p.: ill.
- Series Title
- -
- Call Number
- 650.1 JEA t
Principles of cost accounting
This book provides readers with a thorough, but concise, understanding of concepts, behavior, and accounting techniques applicable to manufacturing cost systems.
- Edition
- Ed. 15
- ISBN/ISSN
- 0-8400-3703-1
- Collation
- xviii.: 548 p.; ilus
- Series Title
- -
- Call Number
- 657 EDW p
Marketing 4.0 : moving from traditional to digital
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand―and they are surrounded …
- Edition
- -
- ISBN/ISSN
- 978-1-119-34120-8
- Collation
- xix,: 184 p.; ilus
- Series Title
- -
- Call Number
- 658.8 PHI m
Financial risk management : applications in market, credit, asset and liabili…
Financial Risk Management presents an in-depth look at banking risk on a global scale, including comprehensive examination of the U.S. Comprehensive Capital Analysis and Review, and the European Banking Authority stress tests. Written by the leaders of global banking risk products and management at SAS, this book provides the most up-to-date information and expert insight into real risk managem…
- Edition
- -
- ISBN/ISSN
- 978-1-119-13551-7
- Collation
- -
- Series Title
- -
- Call Number
- 658.15 JIM m
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