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Found 4 from your keywords: subject="Digital Marketing"
cover
Digital marketing : a practical approach
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Alan Charlesworth

As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step guide to implementing the key aspects of online marketing. Similarly, although primarily aimed at an academic market, the practical – rather than pur…

Edition
Ed. 3
ISBN/ISSN
978-1-315-17573-7
Collation
xxiv, 326 p.: ill
Series Title
-
Call Number
658.8 ALA d
cover
Digital marketing strategy : an intergrated approach to online marketing
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Simon Kingsnorth

Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing. There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an …

Edition
Ed. 1
ISBN/ISSN
978-0-7494-7471-3
Collation
xiv, 324 p.: ill.
Series Title
-
Call Number
658.84 SIM d
cover
Digital disciplines : attaining market leadership via the cloud, big data, so…
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Joe Weinman

How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today's digital technologies to create unparalleled customer value. Using non-technical language, this book describes the blueprints that any company, large or small, can use to gain or retain market leadership, based on insights derived from examining modern digital giants suc…

Edition
-
ISBN/ISSN
978-1-119-03988-4
Collation
xxiii.: 347 p.; ill.
Series Title
-
Call Number
658.8 JOE d
cover
Marketing 4.0 : moving from traditional to digital
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Philip KotlerHermawan KartajayaIwan Setiawan

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand―and they are surrounded …

Edition
-
ISBN/ISSN
978-1-119-34120-8
Collation
xix,: 184 p.; ilus
Series Title
-
Call Number
658.8 PHI m